SEO report of callalilies.com

CallaLilies.com - The home of fresh calla lilies

www.callalilies.com/

A nationwide shipper of fresh calla lilies and other types of wedding flowers. Calla lily bouquets, calla boutonnieres, fresh roses, gerbera daisies and more


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.callalilies.com/

Character length : 20

Title
CallaLilies.com - The home of fresh calla lilies
Description
A nationwide shipper of fresh calla lilies and other types of wedding flowers. Calla lily bouquets, calla boutonnieres, fresh roses, gerbera daisies and more
Keywords (meta keywords)
Calla lily flowers, calla lilies

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
CallaLilies.com - The home of fresh calla lilies

Character length : 48

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
105100
Heading structure in the source code
  • <H4> Skip to Store Area:
  • <H1> 
  • <H3> 100% Freshness gurantee
  • <H3> Free Overnight Shipping
  • <H3> Special Offers
  • <H3> OUR FLOWER ASSORTMENT
  • <H3> BEST-SELLING FLOWERS
Word cloud
  • calla13
  • lilies12
  • mini6
  • large6
  • flower5
  • white4
  • flowers4
  • roses4
  • mixed4
  • pink4
  • callas4
  • daisies3
  • orange3
  • wedding3
  • skip3
  • colors3
  • choose3
  • special2
  • hydrangeas2
  • ranunculus2
  • greenery2
  • deals2
  • site2
  • shipping2
  • newsletter2
  • just2
  • day2
  • tulips2
  • boutonnieres2
  • corsages2
  • fillers2
  • gerbera2
  • boxes2
  • size2
  • lavender2
  • purple2
  • offwhite2
  • yellow2
  • medium2
Keyword matrix
wordtitledescriptionsheading
calla
lilies
mini
large
flower
white
Two Word cloud
  • calla lilies6
  • your colors2
  • boutonnieres corsages2
  • choose your2
  • size white2
  • mini callas2
Three Word cloud
  • choose your colors3
  • flowers mini calla2
  • calla lilies hydrangeas2
  • size white calla2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 5 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.30
Flesch Reading Ease
62.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.40
Dale–Chall Readability
5.80
SMOG Index
6.90
Spache Readibility
5.00
Number of letters
1338
Number of words
258
Number of sentences
92
Average words per sentences
3
Number of syllables
432
Syllables in words
452
Average syllables in words
1.67
Number of words in first three syllables
38
Percentage of word / syllables
14.73
Words not in Dale-Chall easy-word list
92
Words not in Spache easy-word list
80

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 960px wide display!
Detected applications
Google AnalyticsAnalytics
MagentoEcommerce
PrototypeJavaScript Frameworks
PHPProgramming Languages
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
3,131 ms
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
30
Number of source domains
2
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.callalilies.com/.. /cookies.js
List of render blocking css files
  • http://www.callalilies.com/.. /reset.css
  • http://www.callalilies.com/.. /boxes.css
  • http://www.callalilies.com/.. /clears.css
  • http://www.callalilies.com/skin/frontend/default/modern/css/menu.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.callalilies.com/js/index.php?c=auto&f=,prototype/prototype.js,prototype/validation.js,scriptaculous/builder.js,scriptaculous/effects.js,scriptaculous/dragdrop.js,scriptaculous/controls.js,scriptaculous/slider.js,varien/js.js,varien/form.js,varien/menu.js,mage/translate.js,mage/cookies.js
File size of all javascript files combined
308.76KB
Javascript minifying
You can save 13.5KB (21% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://www.callalilies.com/skin/frontend/default/modern/css/reset.css
  • http://www.callalilies.com/skin/frontend/default/modern/css/boxes.css
  • http://www.callalilies.com/skin/frontend/default/modern/css/clears.css
  • http://www.callalilies.com/skin/frontend/default/modern/css/menu.css
  • http://www.callalilies.com/skin/frontend/default/modern/css/print.css
File size of all css files combined
69.63KB
CSS minifying
You can save 4.7KB (30% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
23.31KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
28
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.google-analytics.com/ga.js2 hours
http://www.callalilies.com/.. /boxes.css24 hours
http://www.callalilies.com/.. /clears.css24 hours
http://www.callalilies.com/skin/frontend/default/modern/css/menu.css24 hours
http://www.callalilies.com/.. /print.css24 hours
http://www.callalilies.com/.. /reset.css24 hours

 Speed test – Images

File size of all images combined
135.56KB
Image optimisation
You can save 25.7KB (23% compression) by optimising the images below:

 Website security

IP
192.254.186.120
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H4 : Skip to Store Area:, ( 0px from top )
  • H1 : , ( 15px from top )
  • H3 : 100% Freshness gurantee, ( 675px from top )
  • H3 : Free Overnight Shipping, ( 675px from top )
  • H3 : Special Offers, ( 675px from top )
  • H3 : OUR FLOWER ASSORTMENT, ( 800px from top )
  • H3 : BEST-SELLING FLOWERS, ( 800px from top )

 Typos

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